Robert “BOB” Betts, BA(hons) MSET,QTLS

ELITE ACADEMY was founded in 2010 by Bob Betts, a respected member of the security industry and qualified teacher, Bob was part of the original focus team for the SIA qualification’s framework in 2004 having been active in the industry since the mid 1990’s. With an exemplary military and home office career as a senior officer this provided an excellent background to undertake both a BA (hons) and Certificate in Education, which earned him a place as one of the original training providers for LOCOG at the 2012 games and thereafter a operational managers role for the Olympic Delivery Authority. Writing one of the first Physical Intervention programmes approved for the Security Industry Bob established ELITE current position as one of the leading providers of Physical Intervention and control and restraint,working with over 500 companies both in the UK and worldwide. Bobs other roles in the industry include, previous directorship of the BSIA ( Training Section Chairman) , subject matter expert for the SIA, Health & Social Care and Education sectors and Awarding Organisations in the use of force and restraint. Bob has provided expert witness consultancy, advice and guidance to schools and hospitals and is well known for his informative and entertaining keynote speeches at security conferences.

John Allton Jones

John Allton Jones is Elites Non-Executive Director, an entrepreneur and leading business development specialist he brings an impressive portfolio of success and a wealth of experience in business growth, with a vision to build on Elites passion and unique teaching and training capability.

Debbie Smyth, Office Manager

Debbie joined us in 2018 from the Health and Social care sector, where she has worked for over a decade, as a team leader, staff scheduler and qualified trainer. She is responsible for the daily running of the office, accounting, student welfare, course management and certification processing.  She is your first point of contact for  all queries, information and all matters Elite-related.  She also makes a mean cup of tea!

Mike Keenan Trainer and EliteGuard operational manager

Mike joined Elite in 2019 after completing the Elite Security Instructors course, he has worked in the night-time economy and events for 15 years and brings a wealth of experience and knowledge to the training team. A respected security professional within the Eastern region, Mikes operational role is to manage EliteGuard and the Community Safety Accreditation Scheme for Elite.




Emma G Consultant Trainer Paramedic

Emma is an ex British forces soldier who saw operational service with the REME across the world, upon leaving  she joined the ambulance service and is currently in the role of pre-hospital care paramedic and a teacher for Elite.

Matvei Stativca

Matvei was a member of the  Moldovan Government State Protection unit 1995-2000, during this time he was  the Personal bodyguard for 2 of Moldovas Presidents, since then he has been responsible for training of all of the government counter terrorism and specialist police and military units in the body-guarding and firearms. Currently Director IPSC MISSIA (Instructors) and Regional IPSC Director of RM, he is also President of “INTERGARD” Bodyguards Association of RM. He is Elites Chief Firearms Trainer and responsible for Close Protection Training and Operations in Eastern Europe.